Bill Price,David Jaffe,: Your Customer Rules! : Delivering the ME2B Experiences That Today's Customers Demand
What you need to know about your customers Now more than ever, every interaction you have with customers is critical. Customers today have unlimited information at their fingertips and can influence the purchase decisions and behaviors of millions of others. With this comes a shift in the balance of power, and every company must come to terms with the fact that the customer is in control. Interacting with customers in the way they want is an essential business strategy and in many industries, the key to business success. Executives still refer to B2B and B2C business models, as though companies control demand by going to customers with products and services. But as Bill Price and David Jaffe (authors of The Best Service is No Service) show, a new business model is emerging in which the customer directs the relationship. It is becoming a world of "Me2B" one in which the customer, not the business, dictates the terms of engagement. In order for your business to thrive, you must create positive experiences to fulfill a range of customer needs. Though the mediums for customer engagement continuously evolve, Price and Jaffe show that customer needs remain unchanging. In Your Customer Rules!, they define a critical hierarchy of seven needs that your company can meet and apply as a methodology. Throughout this practical guidebook, Price and Jaffe share examples of companies who succeed by meeting these seven needs, including Amazon, Apple, IKEA, Nordstrom, USAA, Shoes of Prey, Vente-Privee, and Yamato Transport, as well as those that didn't. Your Customer Rules! offers tailored advice for companies at every stage, from nimble startups to legacy firms with established customer service practices and everyone in between. With a simple, elegant solution for driving lasting value for customers, Your Customer Rules! is a clear guide for strengthening customer relationships and competing on more than price. It is essential reading for executives at all levels business owners, marketing managers, and anyone who works directly with customers.
At the age of sixteen, Catherine Tylney Long became the wealthiest heiress in England, and the public found their 'angel'. Witty, wealthy and beautiful, Catherine was the most eligible of young ladies and was courted by royalty but, ignoring the warnings of her closest confidantes, she married for love. Her choice of husband Your Customer Rules! : Delivering the ME2B Experiences That Today's Customers Demand free download pdf was the charming but feckless dandy William Wellesley Pole, nephew of the Duke of Wellington. The pair excited the public's interest on an unprecedented scale with gossip columns reporting every detail of their magnificent home in Wanstead, where they hosted glittering royal fetes, dinners and parties. But their happiness was short-lived; just a decade later William had frittered away Catherine's inheritance and the couple were forced to flee into exile. As they travelled across Europe, they became embroiled in a series of scandals that shocked the public and culminated in a landmark court case. Meticulously researched and rich with dazzling detail, The Angel and the Cad is a tale of love and betrayal that twists and turns until the final page.
Author: Bill Price,David Jaffe,
Number of Pages: 272 pages
Published Date: 20 Jan 2015
Publisher: John Wiley & Sons Inc
Publication Country: New York, United States
Download Link: Click Here
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